The technique of advertising products or services by way of the internet is known as internet or digital marketing. One of the primary benefits offered through the internet is its ability to obtain the maximum within no time. Furthermore, the expenses of distribution of facts are lower. Online advertising, additionally known as Internet Marketing, is stated to have a much broader scope and a more effect attributable to the nature of this medium.
Internet marketing, e Marketing, Digital Marketing, Social Media Marketing, Search Engine Marketing, Online Advertisement, Web Marketing, Mobile Advertisement, Email Marketing and Online Marketing etc almost are having the same meanings.
Internet marketing requires proper plan. This plan is made by conducting market research thoroughly. Market research is done in 3 phases:
In the initial phase 2 crucial factors are focused:
- Finding out your market competitors
- Targeting your Customers
Second phase is about Data Analysis. This analysis requires analyzing market data and exploring the customers’ requirements.
Third phase is important of all as it is about choosing the most suitable marketing method and developing it. This decisive step requires pretty much attention as it has long term effects on your business in future.
Final phase is of implementing the plan. This implemented plan should be monitored intervalley and proper feedbacks should be taken to check the effectiveness of plan.
Web promotion and development plan are like soul to the body of business. Another important thing that must be kept in mind that the marketer should check ranking on major search engines.
Market should try to approach its customers personally either through emails, podcasts, discussion forums or blogs. This direct interaction has very positive effects on both customers and marketer and off-course Business too. Here are the uses of these techniques.
|Blogs||Create awareness about products and provides reviews about other users and represents marketer’s creativity and idea|
|Forum||Encourages participation and discussions along with findings and results|
|Email Marketing||A wide range of customers can be addressed|
|Online Contests||Maximum engagement can be gained to relatively substantial number of people|
|Press Release & Articles||Introducing the launched products to the targeted customers|
Internet marketing uses long terms and short-term marketing plans as per their requirement and market environment.
Long-term: Email opt-in lists, article marketing, application of social marketing, social book-marking etc.
Short-term: Purchasing advertising, participating in forums
Building relationships with customers is the key factor in online business and this can be done by personal selling or direct interaction. You can make a well targeted and responsive opt-in list for the customers which attracts the customers to stay in touch with marketer. Customers can be addressed by writing article and publishing them on Article directories (special websites that allow marketer to publish free of cost). Viral Marketing promotes articles on social media which is quite helpful in creating brand awareness. This is quite speedy way and awareness spread like fire in forest.
So, it is not an exaggeration to say that internet marketing has given a new and relatively more effective direction to marketers that is helping them to meet their business objectives in a more facile and swift way making market access and interaction a kid stuff for marketer.