What is Internet Marketing?

Internet Marketing
World of Digital Marketing

The technique of advertising products or services by way of the internet is known as internet or digital marketing. One of the primary benefits offered through the internet is its ability to obtain the maximum within no time. Furthermore, the expenses of distribution of facts are lower. Online advertising, additionally known as Internet Marketing, is stated to have a much broader scope and a more effect attributable to the nature of this medium.

Internet marketing, e Marketing, Digital Marketing, Social Media Marketing, Search Engine Marketing, Online Advertisement, Web Marketing, Mobile Advertisement, Email Marketing and Online Marketing etc almost are having the same meanings.

 A marketing strategy is a collection of ways which help any company to increase their plus it also helps them to gain their competitive advantage to achieve customer satisfaction. Internet marketing uses different marketing techniques to present their products in attractive way. They not only post ads in forms of banners but also approach their customers through emails, SEOs, Search Engine Marketing etc.

Internet marketing requires proper plan. This plan is made by conducting market research thoroughly. Market research is done in 3 phases:

In the initial phase 2 crucial factors are focused:

  • Finding out your market competitors
  • Targeting your Customers

Second phase is about Data Analysis. This analysis requires analyzing market data and exploring the customers’ requirements.

Third phase is important of all as it is about choosing the most suitable marketing method and developing it. This decisive step requires pretty much attention as it has long term effects on your business in future.

Final phase is of implementing the plan. This implemented plan should be monitored intervalley and proper feedbacks should be taken to check the effectiveness of plan.

Web promotion and development plan are like soul to the body of business. Another important thing that must be kept in mind that the marketer should check ranking on major search engines.

Market should try to approach its customers personally either through emails, podcasts, discussion forums or blogs. This direct interaction has very positive effects on both customers and marketer and off-course Business too. Here are the uses of these techniques.

Blogs Create awareness about products and provides reviews about other users and represents marketer’s creativity and idea
Forum Encourages participation and discussions along with findings and results
Email Marketing A wide range of customers can be addressed
Online Contests Maximum engagement can be gained to relatively substantial number of people
Press Release & Articles Introducing the launched products to the targeted customers

Internet marketing uses long terms and short-term marketing plans as per their requirement and market environment.

Long-term: Email opt-in lists, article marketing, application of social marketing, social book-marking etc.
Short-term: Purchasing advertising, participating in forums

Building relationships with customers is the key factor in online business and this can be done by personal selling or direct interaction. You can make a well targeted and responsive opt-in list for the customers which attracts the customers to stay in touch with marketer. Customers can be addressed by writing article and publishing them on Article directories (special websites that allow marketer to publish free of cost). Viral Marketing promotes articles on social media which is quite helpful in creating brand awareness. This is quite speedy way and awareness spread like fire in forest.

So, it is not an exaggeration to say that internet marketing has given a new and relatively more effective direction to marketers that is helping them to meet their business objectives in a more facile and swift way making market access and interaction a kid stuff for marketer.

How to find profitable niche Markets?

Identifying a Niche market is the foremost step in online business that helps in spreading business around in the world. In an online business, there is great versatility when you talk about market and niches. The niche with most

Find Your Niche
Find your niche

competitive advantage is niche that is related to an interest or hobby because people tend to get more attracted toward their passion than any other thing.

How to identify target markets?

Every niche has its own potential. Some are more profitable some have other attributes. Now we see that niche is this much important so let us see how to build a niche, because it is the basic step in building up your online business. So, make your identity and find your niche, your market and the related industry that is will be producing profit for you.

Once people get attracted and your brand gets recognized and it starts getting followers, subscribers, trafficking now it’s time for owner to get monetize it. Profit making has many ways in this type of working. Either you can affiliate marketing by promoting products of other producers that address the need of consumers and customers. You can also earn profit by presenting your own ideas or products. Profit gaining in any business is not as simple as it sounds but it requires proper strategy and a complete action plan. This plan and strategy varies from business to business because every business has its own requirements and specifications.

There are some steps in the method of niche marketing.

Brainstorming⇒Working⇒Find a passion⇒Look for potential to earn money⇒Look for long term potentials

Brainstorming process

Whenever you are working on a niche in an online business you must work thoroughly on your rough and vague thoughts. This is brainstorming. It is most recommended for people who are working on it because the rough thoughts would turn to diamonds tomorrow. Who knows? Talking about brainstorming, it has no specific method or formula. You cannot say oh here is the equation that we need to follow for the brainstorming. It’s not like that. You need to think and think, give your mind some high drill, consider the better options, cancel the old-ones if better thoughts or ideas come to mind.it doesn’t mean that all you must think is abrupt and random. First, you will have to consider a passion, hobby or an interest that will be considered further while brainstorming.

Now if u think that you have some creative ideas pen down them or make a document so that it will help you afterwards while taking a decision. Noting down your ideas is of much importance as it helps you to identify your own hobbies, goals and objectives and of course your passion over which you can build up your business. You can start up your business in any niche but if it’s based on your own passion it will surely give advantage to your business as you will be more interested and work more attentively and passionately.

You don’t have to be a guru or expert

While working on your business based on your passion, it doesn’t require any expertise in the field. Your challenging work and attention would do suffice. You don’t need to be expert or guru but if you start working on it you will become guru one day and that is pretty good. All people are not born experts, some have to pave their own paths with help of arduous work and enthusiasm which will give you experience as a result. After this they can share their struggle story with people and help others to meet the goals of their lives. We really need people are serve as lighthouses for people.

Finding a passion

To get experience you need to find some key field that can be your passion, interest or hobby over which you will have to work. We see different markets and niches but choosing a niche based on your interest is very crucial as it gets your all attention as discussed above plus if your interest is not much up to superlative level, you will develop interest once you start working over it and trust me it will benefit you afterwards surely. If you have more than one interest then you can make a list of all and then select the one which creates more passion. After this choose one and get started with it.

Look for profit potential

Once you make a list of your hobbies or ideas, not only look about your interest but also look for the field that has a great profit potential in market. Profit seeking aspect should never be ignored because this what business are mainly done for and trust me watching your interest making money for you gives you an immense pleasure that gives you feeling like your ideas or passions are liked by people and they serve as their needs and desires. It feels like you are celebrity whose passion is getting heavy traffic and followed. Your demand is rising and it’s pleasuring and soul-soothing.

You can also observe this by conducting researches to see the activity of people in your related niche. This will also serve as feedback to you and you can easily track it on other blogs or YouTube videos and other social medias.

Choosing internet as your tracking tool is very clever choice because anything on internet is transparent and clear. You have direct interaction with users and subscribers. You can get innovative ideas and plans in raw form too over which you can work further. There is a lot of potential on internet that if you can extract proves to be monetarily beneficial for you. So online surveys and research conduction can be a lot more helpful than an Individual may think.

Think long-term, not just short-term

Online business in not about thinking only about present, it requires a long-term planning over long time periods. Think beyond the present features. Keep a space for future modifications and amendments whenever required due to any reason. You should be paying heed to many aspects.

  • Building a business
  • Building a brand
  • Long-term planning
  • Strategies about your niche
  • Target markets
  • Business plans and their required genre

So, these are some of the very important business doing tips. This kind of process will help you to flourish your business by leaps and bounds. Make up your business by brainstorming, researching, initiating and taking feedbacks. When you start working this way your business after this makes profit for you that is way more exciting as it is the fruit of your demanding work. After this take steps to make your blogs, website, business and stick to your business plan.

If you work on your business according to described way then you are an owner of a successful business in the future. This way of working business is helpful in gaining all the kind of business advantages that one may wish to get.

This is the 3rd post in the series of How to earn money online.